Fermín Urdánoz is art direction and visual artist. He was born in 1977 in Pamplona, Navarra, Spain. He began painting and drawing as a student of the School of Arts and Crafts of Pamplona, disciplines in which he has persevered in constant work and attending workshops led by artists such as Antonio López and Juan José Aquerreta. He made his first exhibition, “Agua, vida y sur”, in Pamplona in 2004. His specialization, as an illustrator and graphic designer, has led him to advertising creation working for various agencies in Madrid, Pamplona, and Granada. Since 2011 he has been the art director at the Villa MacLuhan agency.